"Who is James Brown?"

Today in my group lessons, I taught a unit on "taste in music". One of the examples was James Brown. I asked one of my favorite students (the only one in the class), if he liked James Brown. He replied,

"Who is James Brown?"

WTF?!?!?! "Uh.... the Godfather of Soul? I Feel Good? Papa's Got a Brand New Bag?"

Nothing. When I asked him, a grown businessman, about his taste in music, he said, "My favorite band is quite famous, maybe you've heard of them - the Backstreet Boys."

Go figure...